Filling in the Blanks
Project type
Branding, Graphics
Date
2022
During my role as a graphics designer and social media manager for child hunger nonprofit, Filling in the Blanks, I spearheaded the creation of branded Instagram graphics and engaging videos, effectively promoting events and initiatives across multiple platforms. I strategically planned and executed various campaigns that significantly boosted online visibility, community engagement, and event attendance.
Tools
Photoshop, Canva, Google Analytics Instagram, Hootsuite
Filling in the Blanks
It was an honor to contribute to Filling in the Blanks
as a graphics designer and social media manager, a
nonprofit dedicated to addressing child hunger. Their
mission to provide nutritious meals to children in need
resonated deeply with me, inspiring every graphic and social
media campaign I created. Collaborating with Filling in the Blanks allowed me to combine creativity with purpose, ensuring that every design and social media post amplified their efforts to make a meaningful difference in our community.
Visual Branding
Logo
The logo for Filling in the Blanks employs a spotted paint-like font and includes a doodle of a pair of parentheses. This design evokes a sense of innocence and approachability, resonating with the organization's mission to support children in need within the community.
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Typography
The brand font for Filling in the Blanks is Avenir, chosen for its modern and clean appearance. This typeface reinforces the organization's commitment to clarity and professionalism in its communications.
Color Palette
The brand colors for Filling in the Blanks feature a vibrant magenta-like purple and energetic orange. These colors were selected to convey warmth, positivity, and energy, further reflecting the non-profit's mission to provide support and nourishment to children in need
My Role at Filling in the Blanks
🎨
Graphic Design
Collaborated with the design team to create impactful graphics, merchandise, and videos, ensuring brand consistency and crafting engaging content.
👩🏻💻
Social Media Strategy
Managed daily posts across multiple platforms using tools like Hootsuite, developed content schedules, and nurtured digital community engagement
🖋️
Copywriting
Developed engaging copy for marketing materials and socials, maintaining brand voice and personality while addressing child hunger and conveying the organization's mission.
Social Media Highlights
As part of my role at Filling Blanks, I created a series of graphic designs for the organization's Instagram account. These designs were crafted to highlight key initiatives, volunteer spotlights, and community support efforts. The primary objectives were to increase engagement, raise awareness about our mission to combat food insecurity, and strengthen our online presence.
